Abu Dhabi Islamic Bank (ADIB), the new Strategic Partner of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of Dubai Shopping Festival will hold an exciting activation at Mall of the Emirates today ( Tuesday, 5 January), as part of efforts to raise awareness of their Dubai Festivals App, which was launched during the current edition of DSF.
The 'Dubai Festivals App' , which allows DSF shoppers to find the best offers on the go, was created as part of ADIB's role as a Strategic Partner for all DFRE festivals and events, and will be filled with fantastic offers and promotions during each of the major festivals which will take place in Dubai over the course of the year. The Dubai Festivals App was developed and is powered by ADIB and it has become the ultimate DSF Offers companion, connecting the user with the right kind of deals.
The promotional activation at Mall of the Emirates is aimed at highlighting the benefits of downloading and using the Dubai Festivals App, and also givesDSF shoppers more chances to win. Any customer who spends AED500 in the mall with an ADIB card has the chance to win a mall voucher worth AED 500 by playing the specially created Maze Game, while non-ADIB cardholders can also win a range of prizes.
Visitors can view the latest DSF offers by stores, brands and mall location and can personalize the app by adding their preferences. App users can also win prizes such as gold, iPhones, PlayStations and shopping vouchers worth thousands. The app is available to download through the Google Play Store for Android and the App Store for iOS.
Users will be able to gain even bigger rewards if they are an ADIB customer, with cash back, mega raffle draws and valuable rewards on covered cards spends and flagship financial products such as Ghina savings account and other financial products that can be availed throughout the month. Shoppers can use the smartphone application on everything from groceries and automobiles all the way to restaurants and leisure.
DSF runs until 1 February offering residents and visitors from around the world the opportunity to enjoy a unique shopping experienced filled with exceptional rewards and numerous world-class events and activities.