ADIB’s 1M customers are of the utmost importance to the bank, and consistently offering the highest standards of care and service is its primary focus. ADIB’s research and efforts to solicit customer feedback have made it clear that clients seek a bank that acts as a long-term partner and provides ethical financial services. ADIB meets these demands by striving to serve its customers in a responsible manner, ensuring its services are readily accessible and supporting clients through difficult periods. 

​As the cost of living rises, more households are tempted to draw financing from a variety of sources, and in some cases as a result struggle to meet their financial obligations. ADIB is committed to helping people who face financial difficulties, and has developed a number of products and solutions designed to help control repayment demands and restore families to financial health. ​