Risk Vs Return

The risk-return tradeoff is at the core of what asset allocation is all about

It's easy for everyone to say that he/she wants the highest possible return, but simply choosing the assets with the highest "potential" is not the answer. The ability to weigh the difference between risk and return is the key. Yes, investors with a higher risk tolerance should allocate more money into stocks, But if you can't keep investment amount through the short-term fluctuations of a bear market, you should cut your exposure to equities.